MEET FANNY: THE DRIVING FORCE BEHIND MAXWELL PRO REAL ESTATE

Published by Ron Alfred De Guzman | MaxWell Realty Blogs | May 16, 2025

A JOURNEY OF GROWTH

Fanny's story in real estate shows her strength and vision. Originally from Belgium, she took a brave step by moving to Canada with her children to find new opportunities. After settling in New Brunswick, she quickly made her mark in the local real estate market by creating The Property Ladies from the ground up.

Her focus on putting clients first and getting great results helped her company build a strong name—but Fanny wanted to reach even higher. She saw that her business values matched perfectly with MaxWell Realty's trusted Canadian reputation, so she decided to team up with this respected franchise.

This powerful collaboration has given rise to MaxWell Pro Real Estate, which evolved from "The Property Ladies" - the successful brokerage Fanny built from scratch using her real estate experience. The "Pro" in the name reflects the professionalism, expertise, and client commitment that have always defined Fanny's approach to serving her clients.

BRINGING MAXWELL TO THE EAST COAST

When asked what excites her most about introducing MaxWell Pro to New Brunswick, Fanny's passion really shines through. "To bring a Canadian franchise to the East Coast is really exciting," she shares with real enthusiasm. This big step is more than just growing a business—it's about bringing a trusted Canadian brand to the place she now calls home.

Her way of taking on this new challenge shows how she leads: "You jump in and you do it." This can-do attitude has helped Fanny succeed throughout her career and now drives her plans for MaxWell Pro's future in the region.

THE MAXWELL ADVANTAGE

The combination of MaxWell's proven tools and Fanny's hands-on experience creates a powerful real estate solution. "I think the combination of MaxWell Tools and my experience as a hardworking practitioner in real estate, combined with an attractive commission package for agents," she explains, highlighting the benefits this partnership brings to both her team and their clients.

Fanny is taking a modern approach to how she runs the business: "I'd like to keep things more virtual as the brick-and-mortar times have a little bit passed." This forward-thinking approach gives her team more flexibility while keeping commissions attractive—"That will allow us to keep that commission much more interesting," she notes, understanding what today's real estate agents really want.

VALUES THAT GUIDE US

The perfect fit between Fanny's personal values and MaxWell Realty's core principles forms the foundation of MaxWell Pro's approach to business. "Those are actually my core values, and that's what matched so well when I was looking for a Canadian real estate franchise," she explains.

At the heart of how she leads is a firm commitment to doing the right thing: "I always say not one deal is worth your reputation—if you're in doubt, just walk away from it." This principle ensures that honesty and integrity are part of every transaction and client relationship at MaxWell Pro.

THE ROAD AHEAD

The launch of MaxWell Pro Real Estate represents both the result of Fanny's impressive journey and the start of an exciting new chapter in New Brunswick's real estate market. By bringing together MaxWell Realty's proven systems with her own know-how and fresh ideas, Fanny is creating a dynamic real estate company that respects traditional values while embracing new ways of doing business.

For clients and agents alike, MaxWell Pro promises an experience built on professionalism, integrity, and results—perfectly reflecting Fanny's ongoing commitment to giving her best in every aspect of real estate service.